Archant Herts & Cambs in the news
Source: www.guardian.co.uk - Greenslade Blog
Why local papers count: accidents drop after road safety campaign
I'm delighted to kick off with the story of a campaign run by two sister weekly titles, the Archant-owned free titles, the Cambs Times and the Wisbech Standard. Last November they jointly launched a road safety campaign "Let's make Fenland safer." Unlike many newspaper campaigns, it was carried out with the support of Cambridgeshire county council, ensuring that it would enjoy a measure of success. Indeed, it proved to be than a mere measure...
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